Editor In Chief

Midsize SUVs now lead U.S. vehicle segments, with rising sales, higher prices, and standout model growth reshaping the SUV market.

U.S. full-size SUV sales surged in 2025, with GM dominating share, prices nearing $80,000, and a few nameplates driving most growth.

Luxury SUV demand is booming, with EVs, Europe, and top-selling U.S. nameplates driving standout growth across the market.

SUV rollover deaths fell in 2023, but rollovers still caused roughly one-third of SUV occupant fatalities in the U.S.

SUV crash data shows rising injuries, stubborn fatalities, and major rollover risks despite lower fatality rates per registered vehicle.

SUVs post low occupant fatality rates, but rollover and pedestrian risks keep the safety picture complicated.

SUV buyer demographics statistics show older, married, homeowning households still dominate, while women and younger buyers shape key SUV subsegments.

U.S. SUV ownership has topped 117 million, and SUVs now make up about 42% of vehicles on American roads.