Table of Contents
- Jeep statistics: the big picture
- Table of contents
- Key takeaways
- Jeep U.S. sales statistics and long-term trends
- Jeep market share statistics in the U.S.
- Jeep model sales statistics: winners, losers, and rankings
- Jeep 4xe and electrification statistics
- Jeep 2025 statistics: rebound signs and mixed momentum
- Jeep global and Europe statistics
- Jeep dealership and production statistics
- Jeep history statistics and wartime legacy
- Jeep safety, EV pricing, and benchmark statistics
Jeep statistics: the big picture
Jeep is still one of America’s most recognizable SUV brands, but the numbers show a business in transition: U.S. sales have fallen far from their 2018 high even as retail momentum, plug-in hybrids, and select models posted bright spots.
The latest Jeep statistics also show a brand with very different stories playing out in the U.S., Europe, electrification, and its long historical legacy.
Table of contents
- Key takeaways
- Jeep U.S. sales statistics
- Jeep market share statistics
- Jeep model sales statistics
- Jeep 4xe and electrification statistics
- Jeep 2025 early and full-year statistics
- Jeep global and Europe statistics
- Jeep dealership and production statistics
- Jeep history statistics
- Jeep safety and pricing statistics
Key takeaways
- 587,725 Jeep vehicles were sold in the U.S. in 2024.
- That was a 9% decline year over year.
- Jeep’s U.S. sales are down about 40% from the 973,227-unit peak in 2018.
- U.S. market share fell from 5.60% in 2018 to 3.66% in 2024.
- Grand Cherokee was Jeep’s top-selling U.S. model in 2024 at 216,148 units.
- Wrangler 4xe sold 55,554 units in 2024 and represented 37% of all Wrangler sales.
- Jeep sold 593,401 vehicles in the U.S. in 2025, a modest 1% rebound from 2024.
- In Europe, Jeep sold 130,473 vehicles in 2024, up from 126,811 in 2023.
- Jeep’s global all-time high remains around 1.41 to 1.424 million units in 2016.
Jeep U.S. sales statistics and long-term trends
Jeep sold 587,725 vehicles in the United States in 2024, compared with 642,924 in 2023.
That 9% drop was one of the clearest signs that the brand’s U.S. volume pressures remain significant.
Q4 2024 was also down 9%, with Jeep delivering 138,576 units versus 152,818 in Q4 2023.
Even late-year improvement in retail trends did not fully offset weaker total brand volume.
2024 was Jeep’s sixth consecutive year of declining U.S. annual sales. For a brand that once pushed close to one million annual U.S. sales, that streak is one of the most important headline figures in the entire dataset.
From that 2018 high to 2024, Jeep’s U.S. sales dropped from 973,227 to 587,725 units.
That is a decline of roughly 40%, a steep fall for a mainstream SUV brand with iconic name recognition.
| Year / Period | U.S. Jeep Sales | Change |
|---|---|---|
| 2018 | 973,227 | Peak year |
| 2023 | 642,924 | — |
| 2024 | 587,725 | -9% vs. 2023 |
| Q4 2023 | 152,818 | — |
| Q4 2024 | 138,576 | -9% vs. Q4 2023 |
| 2025 | 593,401 | +1% vs. 2024 |
- 587,725 U.S. deliveries made Jeep Stellantis’s best-selling brand in America in 2024.
- Despite falling total sales, Jeep brand Q4 2024 U.S. retail sales increased 6%.
- Jeep’s second-half 2024 U.S. retail sales also rose 6% versus the first half.
That retail-versus-total-sales split is notable.
It suggests Jeep was finding some traction with consumers late in 2024 even though its headline annual total still declined.
Jeep held a 3.66% share of total U.S. new-vehicle sales in 2024. That is still meaningful scale, but it is well below where the brand stood during its high-water years.
In 2018, Jeep’s U.S. market share was 5.60%. By 2024, it had fallen to 3.66%, a drop of 1.94 percentage points.
A second source in the dataset frames the same slide slightly differently: Cox Automotive reported Jeep’s U.S. market share at 3.7% since 2024, down from 5.4% in 2019.
Whether measured from 2018 or 2019, the trend is unmistakable: Jeep has lost substantial share in the U.S. market.
Jeep model sales statistics: winners, losers, and rankings
Grand Cherokee was Jeep’s best-selling U.S. model in 2024 at 216,148 units, though that was down 12% year over year.
Wrangler ranked second with 151,163 sales, down a relatively modest 3% from 2023.
Compass was one of the biggest bright spots, climbing 16% to 111,697 units.
Wagoneer surged 48% to 43,125 units, while Grand Wagoneer rose 13% to 11,959.
Those gains stood out in a year when the brand overall moved lower.
On the other side, some nameplates saw very sharp declines.
Gladiator fell 24% to 42,123 units.
Renegade collapsed 68% to 8,440.
Cherokee plunged 88% to 2,839 amid discontinuation.
| Jeep Model | 2024 U.S. Sales | YoY Change |
|---|---|---|
| Grand Cherokee | 216,148 | -12% |
| Wrangler | 151,163 | -3% |
| Compass | 111,697 | +16% |
| Wagoneer | 43,125 | +48% |
| Gladiator | 42,123 | -24% |
| Grand Wagoneer | 11,959 | +13% |
| Renegade | 8,440 | -68% |
| Cherokee | 2,839 | -88% |
| Wagoneer S | 231 | Debut year |
- Jeep remained heavily dependent on Grand Cherokee and Wrangler.
- Compass and Wagoneer provided meaningful growth offsets.
- The steep declines in Renegade and Cherokee show how much product mix is shifting.
There were also notable Q4 model details.
Grand Cherokee Q4 2024 sales fell 11% to 55,209 units from 61,723, but Wrangler Q4 2024 sales jumped 27% to 38,085 from 30,030.
That late-year Wrangler strength may help explain why Jeep’s retail trend improved even as yearly totals remained under pressure.
Another standout ranking: Grand Cherokee finished 2024 as the No.
1 selling full-size utility vehicle in the U.S. That suggests Jeep still owns a powerful position in at least one high-volume utility segment despite broader brand weakness.
Jeep 4xe and electrification statistics
Electrification is one of the strongest areas in the latest Jeep statistics. FCA US held a 41% share of the U.S. plug-in hybrid market in 2024, giving Jeep’s 4xe lineup an important role inside the broader Stellantis portfolio.
Wrangler 4xe sold 55,554 units in 2024 and represented 37% of total Wrangler volume.
That means more than one in three Wranglers sold in the U.S. during 2024 was a plug-in hybrid.
Grand Cherokee 4xe sold 27,590 units in 2024, accounting for 13% of total Grand Cherokee sales.
Grand Cherokee 4xe ranked No.
3 among best-selling U.S. plug-in hybrids in 2024. For a brand often associated with off-roading and traditional SUV culture, those rankings are a major strategic talking point.
| Electrified Jeep Model | 2024 U.S. Sales | Share of Model Volume | Ranking |
|---|---|---|---|
| Wrangler 4xe | 55,554 | 37% of Wrangler sales | No. 1 U.S. PHEV |
| Grand Cherokee 4xe | 27,590 | 13% of Grand Cherokee sales | No. 3 U.S. PHEV |
The 2025 quarterly figures suggest this momentum continued.
In Q1 2025, Wrangler 4xe accounted for 26% of total Wrangler sales, while Grand Cherokee 4xe accounted for 23% of total Grand Cherokee sales.
Most eye-catching of all, combined Wrangler 4xe and Grand Cherokee 4xe U.S. sales jumped 150% from February to March 2025. That is one of the strongest short-term growth stats anywhere in the dataset.
Jeep’s battery-electric push is smaller so far but worth watching.
Wagoneer S recorded 231 U.S. sales in its debut 2024 calendar year, then reached 2,595 units in Q1 2025 as the brand’s first global BEV arrived at U.S. dealerships.
Full-year 2025 sales reached 10,864 units.
Jeep 2025 statistics: rebound signs and mixed momentum
Jeep sold 593,401 vehicles in the U.S. in 2025, up 1% from 587,725 in 2024.
That is not a dramatic recovery, but it does mark a return to growth after the 2024 decline.
- Wrangler sales rose 11% to 167,322 in 2025.
- Gladiator sales climbed 35% to 56,790.
- Wagoneer S reached 10,864 units in 2025.
- Compass fell 9% to 101,997.
- Grand Cherokee slipped 3% to 210,082.
The year did not start cleanly.
Q1 2025 Jeep brand U.S. sales totaled 140,583, down 10% from 157,039 in Q1 2024.
But Q1 2025 retail sales increased 2%, echoing the same retail-versus-total-sales pattern seen in late 2024.
Some model-level Q1 details were stronger than the overall brand number suggests.
Compass Q1 2025 sales rose 15% to 31,730, and Grand Cherokee Q1 2025 retail sales increased 14% year over year.
Jeep brand total U.S. sales also increased 36% month over month from February to March 2025, suggesting a sharp spring improvement in sales pace.
Jeep global and Europe statistics
Jeep’s all-time global high came in 2016. FCA reported record combined global shipments of 1,424,000 units, up 9% year over year.
Another source pegged 2016 global Jeep sales at 1.41 million, up 12% and marking the brand’s fifth straight record global sales year.
Jeep had already crossed 1.2 million global sales in 2015, meaning the brand’s mid-2010s international expansion was substantial and fast-moving.
Europe has been a more encouraging recent story than the U.S.
Jeep sold 130,473 vehicles in Europe in full-year 2024, up from 126,811 in 2023 while maintaining a 1% market share.
Through September 2024, Europe registrations surpassed 100,700 units, up 3.5% year over year.
Market share reached 1%, up 0.03 percentage points versus 2023.
| Geography | Period | Jeep Sales / Registrations | Change | Market Share |
|---|---|---|---|---|
| Global | 2015 | 1.2M+ | — | — |
| Global | 2016 | 1.41M–1.424M | +9% to +12% | Record |
| Europe | 2023 | 126,811 | — | 1% |
| Europe | 2024 | 130,473 | Up | 1% |
Two country-level figures stand out in Europe:
- U.K. registrations exceeded 6,000 through September 2024, up 155% year over year, with market share rising to 0.3%.
- France registrations approached 9,000 through September 2024, up 61%, with market share at 0.6%.
The Jeep Avenger is a major reason for that momentum. It sold approximately 78,900 units in Europe in 2024, nearly doubling from 40,800 in 2023 for a 93% increase.
Of those 2024 Avenger sales, 15,300 were electric versions.
In Italy, Jeep Avenger was the best-selling SUV in 2024.
That is one of the strongest current-market ranking stats attached to the Jeep name outside North America.
Brazil offers another localized strength story.
Jeep Commander has been Brazil’s best-selling seven-seater SUV every year since 2021, and combined Brazilian production of Renegade, Compass, and Commander reached 1 million units.
Jeep dealership and production statistics
Jeep had about 2,381 dealership locations across all 50 U.S. states and territories in 2025, according to third-party location data.
That points to a very broad retail footprint even as the brand works through market-share pressure.
Texas had 185 Jeep dealership locations, the most of any state, representing roughly 8% of the national total.
- 2,381 U.S.
Jeep dealership locations in 2025
- 185 dealerships in Texas
- Texas accounts for roughly 8% of all Jeep dealer locations
Jeep’s Toledo manufacturing base also remains central to the brand story.
The Toledo Assembly Complex spans more than 3 million square feet and employed more than 5,400 UAW-represented workers as of February 2024.
Another report later put employment at about 4,400 workers in November 2024, showing workforce pressure during the year.
More than 345,000 Jeep Gladiator midsize trucks had been built in Toledo since production began shipping on April 12, 2019.
Stellantis also invested $1 billion to retool Toledo Assembly South for Gladiator production.
Jeep history statistics and wartime legacy
Few auto brands have a historical backstory as numbers-rich as Jeep’s. From 1940 through 1945, a total of 647,925 military and civilian Jeeps were built.
Willys-Overland produced about 360,000 standardized Willys MB Jeeps during World War II, while Ford produced about 282,356 GPW models.
Together, Willys-Overland and Ford produced roughly 640,000 Jeeps for the WWII effort, accounting for about 18% of all U.S. wheeled military vehicles built.
The Jeep trademark itself was officially granted to Willys-Overland in 1950, turning a wartime vehicle identity into a long-term automotive brand.
Jeep safety, EV pricing, and benchmark statistics
Safety scores in the dataset are mixed rather than uniformly positive.
The IIHS rated the 2021-23 Jeep Wrangler 4-door poor in its updated moderate overlap front crash test.
The 2022-23 Jeep Grand Cherokee also received a poor rating in the updated moderate overlap front crash test, with poor rear passenger chest injury measures.
In another notable result, IIHS downgraded the Jeep Wrangler’s small overlap front rating to marginal after the tested vehicle tipped onto its passenger side.
There is one stronger safety counterpoint: 2023 Jeep Grand Cherokee models built after March 2023 qualified for IIHS Top Safety Pick+.
- Wrangler and Grand Cherokee are two of Jeep’s highest-profile nameplates.
- That makes IIHS ratings especially relevant to shoppers comparing mainstream SUVs.
- Safety performance is one of the most important non-sales benchmark areas in the dataset.
On pricing and EV specs, the dataset gives a clear early picture of Jeep’s premium electric push.
The 2025 Jeep Wagoneer S Limited starts at $67,195 MSRP, while the Launch Edition starts at $72,195.
The Wagoneer S Launch Edition delivers 600 horsepower and a claimed 0-60 mph time of 3.4 seconds.
EPA-estimated range is up to 294 miles, with a 100.5 kWh battery and a 36 kWh per 100 miles EPA rating.
Meanwhile, Stellantis lowered MSRPs by 4% to 6% on five U.S. model-year 2025 Jeep vehicles, a sign that pricing strategy became part of the brand’s response to demand pressure.