SUV Buyer Demographics Statistics 2026: Who Really Buys SUVs in America?
SUV buyer demographics statistics show older, married, homeowning households still dominate, while women and younger buyers shape key SUV subsegments.
SUV buyer demographics statistics show older, married, homeowning households still dominate, while women and younger buyers shape key SUV subsegments.
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U.S. SUV ownership has topped 117 million, and SUVs now make up about 42% of vehicles on American roads.
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